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The IoT Defense Story


While the past decade has seen huge investments in the enterprise security space, very few of these advancements have percolated down to the consumer and to their devices at home. ​

Drawing from their vast experience in the commercial and government security space and the deep insights that come with the territory, the founders of IoT Defense have made it their mission to apply their collective knowledge to protect the average consumer from online threats. ​

With their first product RATtrap, the IoT Defense team has built a platform to deliver the benefits of enterprise class security and privacy but without the complexity, to the home consumer. ​

IoT Defense was conceptualized in March 2015, incorporated in August of that year and have delivered the first subscription free consumer security device within a short span of one and a half years. Since its inception, IoT Defense has chosen to forego any outside investment and instead build the product solely from personal financing from its founding team.

Some interesting facts about the co-founders:

  • Met while working on cyber-security for the US defense industry.
  • Are veterans of enterprise and government information security industry applying their knowledge to protect the home consumer from hackers and cyber-criminals.
  • Self-funded the company since its inception, passing on funding offers.
  • Managed to put the entire supply chain in place to ship a hardware product, without any prior experience in building hardware.
  • Went from idea to product in less than 18 months.
  • Intentionally designed RATtrap to look like a filter that blocks malicious traffic from entering users' homes.
  • Came up with the name RATtrap which has nothing to do with rodents, instead is a trap for RATs (Remote Access Trojans), a special type of malicious software.

RATtrap launch Press Release (PRNewswire)

Interested in learning more and writing about us? We are here to assist you - inside scoop, exclusive quotes, industry analysis, technology, ... you name it. Get in touch with us press@iotdef.com. ​

RATtrap


RATtrap is an elegant, subscription-free, zero-configuration, auto-updating, smart-firewall for the home user. It protects all connected smart devices and the home Internet router from on-line threats. It brings some of the key advances in enterprise security technology to the home consumer. RATtrap has been engineered by a team with multiple decades of experience in the commercial and government security industry.

RATtrap protects users from the following threats:

  • Identity Theft from devices like PCs, Macs, smart phones, tablets, and smart TVs that store personal data.
  • Privacy Compromise from devices like smart phones, security cameras, baby monitors that have audio and video recording capabilities.
  • Physical Danger from devices like smart thermostats, smart plugs that transcend the virtual and physical worlds.
  • Data Hostage (or ransomware) from device like PCs, smart phones, tablets, network connected storage devices that store data locally or access data in the cloud.

RATtrap differentiates from other consumer security solutions with the following features:

  • No monthly or annual subscription fee.
  • Sits outside the home network - protects the router.
  • Small form factor - fits in a closet.
  • Plug and Play - does not require *any* device reconfiguration.
  • Protects all Internet connected devices.
  • Real-time notifications about blocked attacks.
  • Machine learning in the cloud.
  • Curated attack threat intelligence data feeds.
  • Automatic software updates.
  • Optional ad-blocking for all devices.

Marketing Collateral


RATtrapDigitalLife
RATtrap Banner 2
RATtrapPCAndMac
RATtarpAndRouter
RATtrapCyberAware
RATtrapDontLetHackers
RATtrapProtectsYourHome
RATtrapWhatIsIt
RATtrapStopsHackers
RATtrapProtectsRouters
RATtarpSetup
RATtrapCyberSecurityThreat

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All the above marketing collateral have been conveniently packaged in a ZIP file.

Media Assets


RATtrap Banner

RATtrap Banner

RATtrap Banner

RATtrap Banner 2

RATtrap Device

RATtrap Device

RATtrap Device Details

RATtrap Device Details

Complementary Protection

Complementary Protection

Feature Comparison

Security Feature Comparison

Multi-pronged Defense

Multi-pronged Defense

Universal Protection

Universal Protection

All the above media assets have been conveniently packaged in a ZIP file.

Brand guidelines


IoT Defense Brand Color

Brand Color

IoT Defense Brand Font

Brand Font

RATtrap Dark Blue

RATtrap Dark Blue

RATtrap White on Black

RATtrap White On Black

IoT Defense Logo and Text

IoT Defense Logo and Text Horizontal

IoT Defense Logo Only

IoT Defense Logo Only

IoT Defense Logo and Text

IoT Defense Logo and Text Vertical

RATtrap Device Render

RATtrap Device

All the above brand assets have been conveniently packaged in a ZIP file.